About Us Hi! Thanks for sniffin' by! Our names are Kevin and Lori, we're the owners and publishers of Paw Prime. We created Paw Prime with the goal of improving the lives of pets and the people who love them. We have a strong passion for the health and well-being of pets. We're committed to providing you and your pets a line of superb products and exemplary service because you are just as important to us as we know your pets are to you.